Since 1950s, using grids to organize layouts has become a design standard for effective communication. For many designers today, it is an essential part of the working process that ensures precision, order and clarity. Other designers, on the contrary, prefer off-grid structures in favor of flexibility of expression.
On Day 1, our Workshop introduced its participants to the anatomy of Layout Design — from concept development to principles of grid systems, typography, and content organization through Adobe InDesign. We studied the importance of Modernism in the history of graphic design and its relevance today. Students were given a homework assignment, that will include concept research and draft poster development, to complete during one week.
On Day 2, each workshop participant worked on actual, personal poster development, created to put in practice the new skills, as well as to build thoughtful and meaningful experiences for its audiences.
Mane Tatoulian, is a graphic designer from Argentina. Typography passionate and Modernism inspired, her work is clean, clear and universal. Mane believes in everlastingness of things, that’s why she looks for purity in each piece of work. “As designers -she thinks- we are like little Big Bangs bringing new shapes into this world. We have the power, the energy and the weapons to origin existence from our inner space. We create the metamorphosis of concepts into material, and finally, we give them identity: we make them exist”.