15 June 2019 | Vanadzor, Armenia
Festival Branding | Event Management | Copywriting
Energy Efficiency Festival Brighter Together was designed to inspire and inform schoolchildren on energy-saving technologies and environmental protection. Based on this ethos, we have created a dynamic and playful visual identity, with bold typography, vibrant colors and recognizable icons that speak to children and youth.
Event program included educational quiz games, science experiments, marathons, open-air exhibitions, festive activities, and a much anticipated rock concert. The project was funded by the Russian Government, and implemented by the United Nations Development Programme in Armenia, the Ministry of Territorial Administration and Infrastructure of the Republic of Armenia, and a number of public / private sector partners.
Publication materials created for the 27th AUA Commencement Ceremony: the Ceremony program and ticket, dinner invitation, as well as a 48-page brochure, highlighting the scale of the University’s achievements in 2019, including faculty teaching excellence prizes, research awards and student achievements. The brochure is themed around University's commitments to lifelong learning, integrity, critical thinking, innovation, and more. Publication colors are taken from the AUA Visual Identity secondary color palette.
Initiatives for Development of Armenia Charitable Foundation (IDeA) is a trusted partner for socio-economic development that engages the government, international organizations, partners and local communities in delivering sustainable programs that have long-term positive socio-economic impact for Armenia and that strengthen its relevance as a global nation. IDeA acts as a transparent and efficient platform for implementing venture philanthropy and impact investment projects.
This 80-page report highlights a number of projects on historical landmarks, community and cultural events, books and magazines. With its bold typography and editorial design, this publication celebrates some of IDeA's most exciting culture and heritage initiatives
In 2018, Proper developed and successfully implemented a visual identity system for the he American University of Armenia (AUA). Our team was later commissioned to uplift the Annual Report format and create a publication that would reflect the new visual identity.
Deep navy is the primary color in AUA's branded palette, inspired by prominent Armenian painter Martiros Saryan's fauvist paintings. Orange is the regalia color for Engineering in AUA's secondary color arsenal. It was selected to celebrate the expansion of the college of Science & Engineering during the year of 2017-18. While the primary color will remain unchanged, the accent color will vary in each publications.
In pair with Orange (the regalia color for Engineering in AUA's secondary color arsenal) some of da Vinci's hand drawings are used to support the theme of Science and Engineering.
Quotes by world-known leaders are featured to inspire readers and invite their attention to the bigger vision of the institution. Clean and uncluttered design helps to focus on the content and ensures great readability. Abundance of white space on the full-page section openers allows for eyes to rest.
Photography by Hayk Frangulyan.
PechaKucha Nights (PKN) are highly informal and great fun gatherings. Creative people get together and share their ideas, thoughts and insights on different topics in a stimulating environment, among great company!
PechaKucha Nights started in Tokyo in 2003 (that explains the choice of name: PechaKucha literally means “chit-chat” in Japanese!). The concept has now spread to over 1,100 cities around the world, arriving here in our own Yerevan in 2010.
The format of every PechaKucha presentation is very powerful yet very simple too. The speaker shows 20 images, each for 20 seconds (6 min 40 sec in total). This keeps presentations concise and fast-paced – think the live presentation equivalent of a tweet! The slides advance automatically and the speaker has to keep up with them – so no overruns!
‘Green Initiatives’ is a series of exciting events, installations and artworks based on thinking, going and living green. It was designed to inspire everybody in Armenia to make positive changes to how we use the Earth’s resources, with the focus on three vital areas: Climate Change, Loss of Biodiversity, and Soil Degradation.
The campaign was organised in the scope of UNDP-GEF “Generate global environmental benefits through environmental education and raising awareness of stakeholders” project in partnership with the Ministry of Nature Protection of Armenia. August-October 2018.
In the late nineties, when the opportunity arose to invest in the future of the young, independent Republic of Armenia, the Eurnekian Family launched a fabulous agricultural venture, which later became Karas Wines. This bilingual publication tells the story of the vineyards and people, who work tirelessly to bring it to life, as well as depicts technical sheets of brand wines.
Layout: Sona Avagian
Illustrator (commissioned): Anir Amsky (Paris, France)
Miqayel Voskanyan & Friends is an ethnojazz and folk band from Yerevan, Armenia. Formed in 2011, the band is uniquely combining jazz and fusion with the tar. In the words of Daylayl Production, “Although historically heard in traditional Armenian folk music, Voskanyan’s band has created a new genre of music that fuses old and new to produce something wholly unique - an alluring concoction of jazz, folk and rock, all inspired by classical Armenian melodies!”.
Just as the MVF band is giving a new identity to tar, we have been working to give a new, visual identity to the beloved band. Modern and bold, the new MVF logo and supporting elements are inspired from the MVF music: a fresh and modern sound. The identity should be applied across various mediums: from band’s technical rider to concert posters and album covers.
Yerevan, Armenia 2018
The American University of Armenia (AUA) opened its doors on September 21, 1991, the same day that the Armenian Parliament declared independence. For over 25 years, AUA has been an instrumental force for progress in the new Armenian republic.
This revamped visual identity is the next step in the AUA’s ever-evolving journey. Founded upon international best practices, Proper Company created a visual identity system that combines AUA legacy, values and goals. We referred to AUA archives and first publications to purposefully combine the old and the new, as the university building itself is a combination of a historic and a modern architecture. The visual elements are inspired by Martiros Saryan’s fauvist art: bright and colorful, bold and expressive.
Infographics developed for the Zurich Insurance Group, Switzerland’s largest insurer and one of the world’s leading public companies. Data visualisations are styled according to the client’s existing brand identity.
OBERTON is a newly-established music production company offering services such as Music Strategy, Composition and Live Arrangements, including soundtracks and ringtones. OBERTON is also the umbrella company for three independent social music projects: RE, Music Meetq and AylTegh.
Inspired by the meaning of OBERTON (German for “overtone”) — any frequency greater than the fundamental frequency of a sound — the logo visualizes letter N as a sound wave, and communicates company’s bold identity.
Music video project by OBERTON created with a vision to promote music as means of communication for social change. RE videos raise awareness on abandoned public spaces of social significance through acoustic performances of various musicians.
Ayl Tegh — Armenian for "another place" — is a series of secret gigs, happening with unannounced musicians, and at locations uncommon for such events.
Music Meetq brings two musicians together for a live session, where they establish creative bridges through improvisation and co-working.
Content Means Business is a UK-based B2B content development agency, that helps to build brands and businesses. The agency clients are medium to large enterprises that produce big volumes of B2B content.
Proper Company was commissioned to develop appealing corporate identity and website that would effectively communicate brand values to the clients.
Graphic Recording is illustrative data visualisation used in live meetings, conferences or brainstorming sessions for better communication and enhanced audience engagement. We listen attentively to organise your information in graphic elements, symbols and words that relate to the topics being discussed. The resulting visual summaries reflect the knowledge, energy, and ideas of your big event!
Yerevan, Armenia 2017
Content marketing & PR
Digital and print design
With a goal to promote energy-efficient and environmentally-friendly lighting solutions, Proper Company was called upon to organise public awareness campaign for United Nations Development Programme (UNDP) and Global Environmental Facility (GEF) in partnership with the RA Ministry of Nature Protection and Yerevan Municipality. The campaign was set in line with the UN Sustainable Development Goals #7 (Affordable and Clean Energy) and #13 (Climate Action).
Proper Company designed creative concept for Yerevan Green Lighting Week on 23-27 October, 2017, with all citizens having the opportunity to engage in educational and fun activities related to energy-efficient LED technology.
Specifically, the event was unveiled on the foregoing Friday night, with five flashmob performances at local wine bars and restaurants, where event brochures were disseminated. Same night, ArmComedy show was aired hosting the UNDP Climate Change Programme Coordinator announcing the event.
On Monday, a kick-off press briefing event brought together organising partners and mass media representatives. Throughout the Week, exchange booths were installed in four locations in Yerevan, where 2,800 citizens swapped a traditional light bulb for an LED, with a chance to win one of 1300 surprise gifts: roses, wine, coffee, chocolate or museum tickets.
Around 300 school students were involved in educational activities "Quest of the Golden Bulb" game, bulb recycling workshop, and doodle cards painting. The week ended with a PechaKucha Night event.
The event earned 45 positive media mentions on local TVs, print and online news outlets, and Facebook reach of over 70,000 unique people via main page alone.
In October 2017, the Armenian Government reported on the results of its one-year activities. In order to present the information to public in an approachable and engaging manner, Proper Company set creative direction for data visualisation project. 12 graphic visuals were produced and originally published on former Prime Minister Karen Karapetyan's Official Facebook page. The complete report can be found on the Government website.
Visual identity created for the Armenian Startup Academy Berlin (ASAB) event held on September 3-10, 2017 in Berlin. ASAB introduced 15 Armenian startups to the German startup ecosystem, including four days of intensive trainings on investor readiness, business modeling, pitching, marketing and sales, as well as individual meetings with potential partners, clients, and investors.
ASAB is organised by the Support to SME Development in Armenia (SMEDA) Project, which is co-funded by the European Union and the German Federal Ministry for Economic Cooperation and Development (BMZ), and implemented by GIZ Private Sector Development in South Caucasus Programme. SMEDA is part of the EU4Business and EU4Innovation initiatives of the European Union.
Further information, as well as the event brochure can be found at https://www.smeda.am/en/activities/activity-highlights/50.
© photos: goenzcom berlin
The “Dutch School Vienna” (Nederlandse School Wenen) is an association of expat parents from the Netherlands and Belgium, that organizes language and culture education for Dutch and Flemish speaking children in Vienna.
NTC Vienna had existed for 20 years and it was time for some celebration (and redesign!). Children were asked to find a nice name for their school, and after voting, the name “de Prater” has been chosen.
There are two meanings to the word: Prater is a ferris wheel in Vienna, one of the city's iconic landmarks. Also in Dutch “de prater” means “someone talking”, which is a nice reference to school and education, and the ability to express yourself well in Dutch. We combined the two concepts in a simple, yet smart logo.
Set of illustrative postcards commissioned by Karas Wines, one of the leading wineries in the Armenian marketplace. The goal is to increase brand awareness with original and creative visuals.
Visual Identity & Communications Design
Phi Partners, provider of financial markets technology to leading banks worldwide, sought to create clear, compelling brand communications and tools to support its international expansion goals. In response, Proper Company created a sophisticated and memorable brand identity that successfully conveys the broad range of its corporate service offerings.
Modern typography, corporate color palette and stunning urban photography combine to reflect the value of the company's services while offering technical details in an approachable and engaging manner. Detailed guidelines ensure the consistent application of the new brand identity in the years to come.
Included in the brand marketing program is also a newly designed website developed in partnership with Zoom Graphics, featuring downloadable case studies and brochures.
Visuals prepared for PechaKucha Yerevan Vol. 23, organized in partnership with the EU-Eastern Partnership Culture and Creativity Programme, UNDP's Kolba Lab and TUMO Center for Creative Technologies . The event brings together local and international architects, urban planners and entrepreneurs under the topic “The Space Case” and the trademarked 20 slides x 20 seconds format.
The Organization for Security and Co-operation in Europe maintains a regular dialogue and co-operation with 11 Partner States. The Mediterranean and Asian Partners of Co-operation comprise 11 states: Algeria, Egypt, Israel, Jordan, Morocco and Tunisia; and Afghanistan, Australia, Japan, the Republic of Korea, and Thailand. The OSCE is responsible for organizing regular events with Partner States including joint OSCE Asian and OSCE Mediterranean Partner Conferences.
The purpose of the project was to develop a logo that would be used for branding OSCE activities with the OSCE Partner States. The logo had to target all OSCE audiences, including the general public, media, think tanks, researchers and students, OSCE delegations, OSCE partners and experts.
The logo would be used on the OSCE public website, OSCE publications and documents, stationary, backdrops, banners, multimedia products and social media.
Set of posters commissioned by Karas Wines, one of the leading wineries in the Armenian marketplace. The goal is to increase brand awareness with original and creative visuals.
This brochure is created to promote the activities of New Educational Strategy (NUR) project among different audiences within private and public sectors.
We used data visualisation to present a number of complex information points and demonstrate the impact of the non-profit in a playful manner. The die-line of the envelope has a laptop-shape that stands for the mission of our client: to promote digital inclusion and educational opportunities by providing ‘one laptop per child’ to young students in Artsakh and Armenia.
The project NUR is one of the programs of Corporación América, an entity of Argentine origin operating in Armenia for over 15 years now in the commercial, social, cultural, educational, agricultural sectors among others.
Yerevan, Armenia 2016
To celebrate New Year in style, we shared a bottle of proper wine with our wonderful clients and friends. The heartfelt toast was "to a great year of achievements just passed and a wonderful 2017 with many new dreams to come true". Cheers!!
Visual Identity Systems
The OSCE Visual Identity Manual has been updated in order to include newly revised policies and guidelines. This project covered development of guideline recommendations, layout update, look and feel of the Manual.
The demonstrated pages are part of the manual and for preview purposes only.
Vienna, Austria 2016
Book layout design
The bi-lingual report published by the Coalition to Stop Violence Against Women records gender-related killings and acts of violence experienced by Armenian women in the period of 2010-2015.
This is the first of its kind print publication on the subject matter. It is put together with a goal to improve institutional and social mechanisms to support victims and to raise awareness on domestic violence and its consequences.
The general visual direction has been decided to convey the story and the message in a clean and simple manner, by using subliminal graphics instead of violent imagery. Several data visualisations were developed for the English and Armenian versions of the report.
Full digital report can be accessed here.
Yerevan, Armenia 2016
The Organization of Security and Cooperation in Europe (OSCE) was marking the 40th anniversary of the signing of the Helsinki Act which created the preliminary agreement for the formation of the peacekeeping organization.
40 years later the organization continues to function at every level in multifarious areas including media freedom, human rights, human trafficking, counter-terrorism operations as well as other areas.
The initial idea was to develop concepts and design a logo that can reflect the organization's ability to remain global and yet locally flexible. We agreed on the two keywords of Structure and Flow to give direction for the logo.
© Jarakite Creative Partners 2015
Inspired by Alexander Saroukhan (1898-1977).
Women's Support Center is a non-profit organization that is considered one of the most professional center dealing with victims of domestic violence in Armenia. Established in 2010, the center is led by a small group of feminist activists and community leaders dedicated to the mission of creating a safe space for survivors of domestic violence and ending violence against women in Armenia.
The designed brochures are in Armenian and English languages, intended to raise awareness and encourage supporters to donate.
Aarhus Centres work to help educate and empower communities to be more aware of their environment and global changes in energy security, sustainable and renewable energies as well as educational materials on policy changes that can help integrate into OSCE partner-nation communities.
The infographic illustrates the different areas that Aarhus Centres work in as well as communicates the history of their origin.
The infographic was shortlisted for the European Digital Communication Awards 2015.
© Jarakite Creative Partners 2015
Outdoor Visual Design
Inspired from the traditional Lebanese house, Dyar flourished into a brand filled with intricate design of tiles and patterns. The loquat tree present in the middle of the restaurant, was the key to creating the identity, hence the logo. The identity was implemented across all channels including print, LED animations and outdoor campaign.
Birthright Armenia is a non-profit organization that invites young Armenians around the world to reconnect with their homeland through volunteering and professional internships.
The fresh and trendy visuals in the new marketing materials helped the organization to better target a young audience.
Brand Identity Development
Dynamic Branding Development
© Jarakite Creative Partners 2014
Project lead: Aramazt Kalayjian
Dynamic logo concept: Peno Mishoyan
OSCE Representative for Freedom of Media contacted Jarakite Creative Partners to write and develop a script for a brief animation that can describe the importance of Open Journalism and OSCE's involvement to further spread awareness of its benefits.
© Jarakite Creative Partners 2015
An Infographic on the Ukraine Crisis, illustrating the impact of OSCE on all levels of mediation, investigation and diplomatic engagement.
© Jarakite Creative Partners 2014
Since 2003 the OSCE has been supporting its participating States in eliminating mélange, a highly toxic, volatile, and combustible chemical substance that was extensively used in the Warsaw Pact countries during the Cold War. This infographic covers the developments of the OSCE Mélange Programme during 2003-2014.
Check out the infographic on the OSCE website.
© Jarakite Creative Partners 2014
Identity creation for Social Media Grounds Yerevan educational community organisation.
CAPTURING ALL THE LOVE, ONE HEART AT A TIME
"As soon as I arrived in Armenia this April, something amazing started happening. I started to see hearts everywhere I looked: in the form of rocks, leaves, flowers; as street art and graffiti; and in many other forms. Each time, I would take out my phone and start snapping all the love I saw around me. Before I knew it, I had taken photos of over 150 hearts. Amid all this, I got the idea to eventually put together a picture book titled “Hearts of Armenia” and to give half the proceeds to a women’s shelter in Armenia (in partnership with Armenian International Women’s Association of San Francisco)." - Meghedi Melody Nazarian
© Jarakite Creative Partners 2015
Outdoor Visual Design
Ahwak Restaurant, is the younger hip branch of the famous Lebanese restaurant ‘Abdel Wahab’. Ahwak was born, targeting the younger age group with the love for Lebanese fusion food.
The identity was implemented across all channels including print, screen and outdoor campaign.