We're your creative nonconformists.

What does that mean? For us, it’s about listening, understanding and helping our clients to see what is really possible (and that possibilities have very few limits).

Our Values

  • Long-Term Commitment

    We understand that meaningful and enduring relationships are built upon trust, transparency, and dedication. Our core value is an unwavering commitment to nurturing long-term partnerships.

  • Kaizen

    We are dedicated to the philosophy of Kaizen, the relentless pursuit of continuous improvement. Every day, we strive to enhance our skills, processes, and creative solutions to better serve our clients.

  • Social Impact and Sustainability

    We believe that by embracing the importance of values-driven work together, we not only create exceptional design but also foster growth, innovation, and better futures.

Our Services

  • We offer brand strategy workshops and strategy development sessions that help you understand what your company is about, what it needs, and what it's trying to build. We focus the intentional messaging on the brand system and work on building a strategy that would serve your brand for years to come.

    We then formulate brands that offer a benefit to society, culture, and our economy. We believe that brands are meant to communicate a story and message to its audience. Great brands are built by understanding the needs of a client and more importantly, the community the product/service is built for. We develop concepts that form into impactful systems.

  • Visual identity comes into play when there is already an existing brand identity. Whether it's for an annual report, a set of billboards, or merch - we design a visual system based on the brand for a unique experience.

  • We create visual systems that communicate messages to an audience by using creative solutions and design thinking.

  • We formulate brands that offer a benefit to society, culture, and our economy. We believe that brands are meant to communicate a story and message to its audience. Great brands are built by understanding the needs of a client and more importantly, the community the product/service is built for. We develop concepts that form into impactful systems.

  • The web experience can be an extension of a brand. We can help you launch your business or update your look in the digital sphere using web design. We take the time to understand everything the needs of the client and their users to create a digital experience.

  • Infographics and illustration are used as detailed elements in a bigger design. Sometimes the 2 work together.

    We create infographics for several occasions, whether for options in a report, a printed visual, or a digital experience. Information design is a way that helps communicate complicated and heavy information into a visual language for the user or reader to understand.

    Illustration is used as a creative solution for many scenarios. Whether it's to give a human touch to a serious topic or add some funk to a design. Our team has some talented illustrators who help us with compositions and practice design techniques.

  • Graphic Recording is a form of visual note-taking, a technique we use to help visualize an idea from voice to paper. Drawing symbols, doodles, titles, and diagrams can help us reach a goal during a meeting.

  • To create effective marketing communications it's necessary to start with a strategy — analyzing the objectives, market, customers, and brand position before deciding on the best blend of tactics to achieve the goals.

  • In today's digital age, there are many ways to reach customers on social media. Our services include social media strategy, community management, paid socials, PPC audit, social media monitoring, influencer marketing, and social media reporting.

  • Engage your target audiences with high-quality content that is also optimized for search engines. From conversion copywriting to white papers, from websites to Instagram grids, our team strategically develops and effectively delivers your content to ensure that it drives results.

  • Boost your brand awareness with services that include PR, media relations, press releases, and reputation management.

We love our studio & its books

Our designers are always looking to the Proper library and studio space to learn new techniques or for inspiration – and we love to share these with our clients to bring them deeper into our process.

Proper People

are the heart of the Proper Company. They live to do what they love best – responding to our client needs with exciting, fresh, contemporary design & strategic communications that make an impact. They share a true global perspective that comes from traveling, living and working in diverse locations. Proper People are only interested in doing a Proper Job. That means total originality, deep understanding of client aspirations, and proven talent.

  • Peno Mishoyan

    Peno Mishoyan

    CO-FOUNDER, CREATIVE DIRECTOR

  • Marianna Vardanyan

    CO-FOUNDER, COMMUNICATIONS & MARKETING

  • Araz Bogharian

    GRAPHIC DESIGNER

  • Khachig Charshafjian

    GRAPHIC DESIGNER

  • Veronica Melik-Muradyan

    GRAPHIC DESIGNER

  • Gayane Kaprielyan

    Gayane Kaprielyan

    GRAPHIC DESIGNER

  • Marni Kaldjian

    GRAPHIC DESIGNER