Atelier79: French-Armenian Fine Jewelry
A jewelry company committed to becoming a hub of exchange between French design and Armenian craftsmanship.
The logo uses round dots present in 3 points of the logo, creating a modern take on a classic feel, while also visually linking to the ornamentation of jewelry. The color palette is inspired by natural elements like terracotta, and the blue of the French Riviera, while also incorporating classic and sophisticated colors like beige and black. Custom patterns were also created for this project.
Creative Direction
Peno Mishoyan
Design
Araz Bogharian