Miqayel Voskanyan & Friends
MVF is creating a sound between old and new; a fusion of jazz, rock, and Armenian folk.
Miqayel Voskanyan & Friends is an ethno-jazz and folk band from Yerevan, Armenia. Formed in 2011, the band uniquely combines jazz and fusion with the tar, a long-neck flute used in Armenian folk music for centuries.
Just as the MVF Band is giving a new identity to tar music, we worked to give a new visual identity to the beloved band. Modern and bold, the MVF logo and supporting elements are inspired by the music of MVF: a fresh and modern sound. The identity is applied across various mediums, from the band’s technical rider to concert posters and album covers.
Design
Peno Mishoyan, Emil Ter-Avetikyants
“Although historically heard in traditional Armenian folk music, Voskanyan’s band has created a new genre of music that fuses old and new to produce something wholly unique - an alluring concoction of jazz, folk and rock, all inspired by classical Armenian melodies!”.
- Daylayl Production
