Oberton
Innovative music production company OBERTON, offering services such as music strategy, composition, and live arrangements, is the umbrella company for three independent social music projects: RE, Music Meetq, and Ayl Tegh.
Inspired by the meaning of OBERTON (German for “overtone”), any frequency greater than the fundamental frequency of a sound, the logo visualizes the letter N as a sound wave, and communicates the company’s bold identity.
We chose to create separate visual systems for OBERTON and the projects they support. For OBERTON, we played on the overall ideas behind music production, mainly sound. The wave becomes a part of the logo but also a symbol that can be used as a frame, or transformed in animation. For the secondary projects, we designed separate mission-specific visual systems.
Creative Direction
Peno Mishoyan
Design
Sarah Rombouts
Independent Social Music Projects
RE:
RE: by OBERTON is a music video project created with a vision to promote music as a means of communication for social change. RE: videos are of acoustic music performances, and are used to raise awareness of abandoned public spaces.
Ayl Tegh
Ayl Tegh, a project under OBERTON, is Armenian for “another place”. It’s a series of secret shows, happening with unannounced musicians, and at locations uncommon for such events.
Music Meetq
Music Meetq by OBERTON brings two musicians together for a live session, where they establish creative bridges through improvisation and co-working.
