Yerevan Green Lighting Week: UNDP-GEF Public Awareness Campaign
With a goal to promote energy-efficient and environmentally-friendly lighting solutions, Proper Company was called upon to organise public awareness campaign for the United Nations Development Programme (UNDP) and Global Environmental Facility (GEF) in partnership with the RA Ministry of Nature Protection and Yerevan Municipality.
Proper Company designed the creative concept for Yerevan Green Lighting Week on 23-27 October, 2017, with all citizens having the opportunity to engage in educational and fun activities related to energy-efficient LED technology. A kick-off press briefing event brought together organising partners and media representatives. Throughout the week, exchange booths were installed in four locations in Yerevan, where 2,800 citizens swapped a traditional light bulb for an LED, with a chance to win one of 1300 surprise gifts: roses, wine, coffee, chocolate or museum tickets.
Around 300 school students were involved in educational activities – "Quest for the Golden Bulb" game, bulb recycling workshop, and doodle cards painting. The week ended with a PechaKucha Night event.
The event earned 45 positive media mentions on local TVs, print and online news outlets, and Facebook reach of over 70,000 unique people.
Design
Peno Mishoyan, Emil Ter-Avetikyants, Sarah Rombouts
What the event offered
Specifically, the event was unveiled on the foregoing Friday night, with five flashmob performances at local wine bars and restaurants, where event brochures were disseminated.
On the same night, the ArmComedy show was aired hosting the UNDP Climate Change Programme Coordinator announcing the event.
