Armenian National Trail Visual Identity
We were tasked with creating a logo and accompanying visual identity for HIKEArmenia's newly developed Armenian National Trail. Spanning nearly 1,000km across five regions of Armenia, the trail will be a hospitable destination for hikers around the world to experience Armenia’s many natural beauties.
Various petroglyphs, symbols, and colors were used to communicate unique aspects of the Armenian hiking experience. Simultaneously, it was important that the brand remain accessible, flexible, and memorable, as it needed to attract both international and local audiences, and will be used in perpetuity on trail signage throughout Armenia.
Artistic Direction
Peno Mishoyan
Design
Marni Kaldjian
