Lerner Hayreni Illustrated Songbook
Lerner Hayreni (Լեռներ Հայրենի) is an illustrated songbook that follows the lyrics of the song "Lerner hayreni" (or “Homeland Mountains”) as it takes young readers through the diverse landscapes and cultural markers of Armenia. The book serves as accompanying material to a recording of the song by Armenian American singer Tro Krikorian.
One of the goals with this songbook was to show Armenian landscapes and environments to children living in the Armenian diaspora who may be disconnected from their homeland, and to aid them in building a relationship with the people and places of Armenia.
The visuals are inspired by Armenian culture, villages and mountains. The reader follows the adventures of the main character, seeing through their eyes and traveling along with the lyrics. With organic and playful hand-drawn type, the experience is complete.
An accompanying logo and website was created for the series title, YerkBook.
Artistic Direction
Peno Mishoyan
Design & Illustration
Veronika Melik-Muradian, Gayane Kaprielyan
Typography
Araz Bogharian
Website Design
Khachig Charshafjian
In addition to the book illustration, we were asked to design a logo for the series, titled Yerkbook, in anticipation of future sing-a-long books that will be published within the same context. “Yerkbook” translates to 'book of songs' in Armenian. Because the series is intended for children, the logo is playful and colorful, with the two ‘o’s in “Yerkbook” shaped to resemble musical notes.